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Who Killed the Building? · Case brief · October 22, 2026

567 Maybell Avenue Affordable Senior Housing

Palo Alto · Santa Clara County · California · https://whokilledthebuilding.com/projects/palo-alto-maybell-2013

A proposed mixed development on a 2.46-acre former apricot orchard at 567-595 Maybell Avenue in the Barron Park neighborhood of Palo Alto. Developer: Palo Alto Housing Corporation (PAHC), a nonprofit. The project included 60 apartment units for very low-income seniors (households earning less than 50% AMI), plus 12 market-rate single-family homes to generate revenue to help subsidize the senior apartments. PAHC acquired the site in December 2012 for $15.6 million with a $5.8 million city loan. The Palo Alto City Council approved the required Planned Community rezoning by a unanimous 9-0 vote in June 2013. Within weeks, the Maybell Action Group organized a referendum petition collecting over 4,000 signatures (2,298 required) to force a citywide vote. In November 2013, with approximately 41% of registered voters participating, voters rejected Measure D by 56% to 44% — 6,437 votes against, 5,036 in favor. PAHC sold the site in April 2014 to Golden Gate Homes LLC for $22 million. Golden Gate Homes proposed 12 single-family homes, which the City Council approved in June 2016 — with support from the same PASZ members who organized the referendum. The 60 senior affordable units were never built. After the referendum, the City Council abolished Planned Community zoning, ensuring similar projects had no future pathway. The case became nationally cited as the archetypal example of a liberal city blocking housing for its poorest residents.

Project facts

JurisdictionPalo Alto, Santa Clara County
StatusWithdrawn
Project typeMultifamily Rental
Address567-595 Maybell Avenue, Palo Alto, CA 94306
Units proposed72
Affordable units60
Date filedJanuary 1, 2013
Date approvedJune 1, 2013
Date deniedNovember 5, 2013
Delay5 months
Housing elementIn compliance (HCD)

Mechanism and what it did

Decision-making bodies

No deciding body has been recorded for this case yet.

Timeline

DateEventWhat the record shows
December 1, 2012PAHC Acquires Maybell SitePalo Alto Housing Corporation acquires the 2.46-acre former apricot orchard at 567-595 Maybell Avenue for approximately $15.6 million, including a $5.8 million loan from the City of Palo Alto. PAHC's plan: rezone via Planned Community overlay to build 60 affordable senior apartments plus 12 market-rate single-family homes. Palo Alto Online: https://www.paloaltoonline.com/news/2013/11/06/voters-shoot-down-maybell-development
June 1, 2013City Council Votes 9-0 to Approve Planned Community RezoningThe Palo Alto City Council votes unanimously — all nine members — to approve the Planned Community rezoning for the Maybell Avenue senior affordable housing project. The unanimous vote reflects broad council support. Palo Alto Online: https://www.paloaltoonline.com/news/2013/11/06/voters-shoot-down-maybell-development
July 1, 2013Maybell Action Group Organizes Referendum PetitionWithin weeks of the council's 9-0 approval, the Maybell Action Group begins circulating a referendum petition seeking to overturn the rezoning. They collect over 4,000 signatures — nearly double the 2,298 required. The council unanimously chooses to let voters decide. Palo Alto Online: https://www.paloaltoonline.com/news/2013/11/06/voters-shoot-down-maybell-development
November 5, 2013Measure D Defeated — 56% to 44%Palo Alto voters reject Measure D by 56% to 44%. Final vote: 6,437 NO, 5,036 YES. Approximately 41% of registered voters participated — meaning approximately 17% of all registered voters made the decisive choice. PAHC announces it will not attempt to bring the project back. Palo Alto Online: https://www.paloaltoonline.com/news/2013/11/06/voters-shoot-down-maybell-development
December 1, 2013City Council Abolishes Planned Community Zoning ProcessIn the immediate aftermath of the referendum, the Palo Alto City Council abolishes the Planned Community (PC) zoning overlay process that the Maybell project had used, ensuring similar affordable projects have no equivalent pathway in the future. Palo Alto Online: https://www.paloaltoonline.com/news/2018/03/02/nonprofit-housing-execs-palo-alto-process-still-a-problem
April 10, 2014PAHC Sells Maybell Site for $22 MillionPAHC sells the Maybell site to Golden Gate Homes LLC for $22 million — recouping its $15.6 million purchase price plus carrying costs. Executive Director Candice Gonzalez: "Our goal was to be able to pay back all of our lenders and recover our significant carrying costs, which we have been able to achieve." The 60 senior affordable units are permanently dead. Palo Alto Online: https://www.paloaltoonline.com/news/2014/04/10/pahc-sells-maybell-site-for-22-million
November 1, 2014PASZ Candidates Win City Council SeatsPASZ-aligned candidates Tom DuBois and Eric Filseth win Palo Alto City Council seats in the November 2014 election, riding the momentum of the Maybell referendum victory. Suburbs Substack: https://suburbanstats.substack.com/p/local-politics-is-the-reason-your-suburb-is-still-so-segregated
April 18, 2016PASZ Members Support Luxury Homes on Same SitePalo Alto Online reports that the Maybell neighborhood — including PASZ members who organized the 2013 referendum — is enthusiastically supporting the Golden Gate Homes proposal for 12 single-family homes on the same site. Bob Moss is among the supporters. Palo Alto Online: https://www.paloaltoonline.com/news/2016/04/18/housing-plan-for-maybell-site-wins-neighborhood-support
June 9, 2016City Council Approves 12 Luxury Single-Family HomesThe Palo Alto City Council approves Golden Gate Homes' proposal for 12 market-rate single-family homes on the former Maybell site. Councilmember Tom DuBois makes the motion; Councilmember Eric Filseth seconds. DuBois: "I think it's extremely rare that we have a developer and a petition from citizens and a bunch of citizens showing up to say they support a development." The outcome is complete: 60 affordable senior homes replaced by 12 market-rate houses. Palo Alto Online: https://www.paloaltoonline.com/news/2016/06/09/maybell-housing-development-wins-approval

Decisions

No decision records yet. Decision records are added from minutes, agenda packets, video, or rulings.

Sources

  1. Voters Shoot Down Maybell Development, Palo Alto Online, November 6, 2013 [News Article]. https://www.paloaltoonline.com/news/2013/11/06/voters-shoot-down-maybell-development Primary source for the Measure D defeat. Confirms 6,437 NO, 5,036 YES, 56-44%, ~41% voter turnout.
  2. PAHC Sells Maybell Site for $22 Million, Palo Alto Online, April 10, 2014 [News Article]. https://www.paloaltoonline.com/news/2014/04/10/pahc-sells-maybell-site-for-22-million Confirms $22M sale price, Candice Gonzalez quote, and Golden Gate Homes as buyer.
  3. Housing Plan for Maybell Site Wins Neighborhood Support, Palo Alto Online, April 18, 2016 [News Article]. https://www.paloaltoonline.com/news/2016/04/18/housing-plan-for-maybell-site-wins-neighborhood-support Documents PASZ members including Bob Moss supporting the luxury project — same people who killed affordable housing.
  4. Maybell Housing Development Wins Approval, Palo Alto Online, June 9, 2016 [News Article]. https://www.paloaltoonline.com/news/2016/06/09/maybell-housing-development-wins-approval Coverage of June 2016 approval of 12 luxury homes on same site. Contains DuBois motion quote.
  5. Nonprofit Housing Execs: 'Palo Alto Process' Still a Problem, Palo Alto Online, March 2, 2018 [News Article]. https://www.paloaltoonline.com/news/2018/03/02/nonprofit-housing-execs-palo-alto-process-still-a-problem Confirms PC zoning abolition after Maybell. Best source for institutional legacy of the referendum.
  6. Local Politics Is the Reason Your Suburb Is Still So Segregated, Suburbs Substack, August 1, 2020 [Other]. https://suburbanstats.substack.com/p/local-politics-is-the-reason-your-suburb-is-still-so-segregated Best analysis of Maybell as a political organizing case study. Covers PASZ electoral wins.
  7. City of Palo Alto Rezoning of Maybell Avenue, Measure D (November 2013), Ballotpedia [Other]. https://ballotpedia.org/City_of_Palo_Alto_Rezoning_of_Maybell_Avenue,_Measure_D_(November_2013) Official vote totals and ballot measure text.

Data quality

Rating 4 of 5. Primary records for the key facts; minor details may rest on reporting. Corrections: https://whokilledthebuilding.com/corrections.